I'm loving it |
| Posted by Yesim (yesim) on Mar 05 2010 |
Now you may think I'm very sad, but when I hear about McDonald's teaming up with Weightwatchers, it just makes my day. I've long been a huge fan of McDonald's marketing. I'm loving the fact that an organisation that has for so many years been synonymous with unhealthy, fatty, fast-food is teaming up with such an unlikely partner. The aim of this joint venture (as well as the introduction of its Heart Foundation Tick approved meals) of course, is to help move McDonald's into the growing market of the health and weigh-conscious. McDonald's has an impressive history of joint ventures. Probably one of the world's most successful ventures is the one that brought us the Disney Happy Meal. It guaranteed McDonald's instant success with toy-loving children around the world.
People are criticising the fast-food giant's latest move, saying that it's all about money. McDonald's and Weightwatchers are both multi-national, multi-million dollar businesses, not charities. Of course it's about the money.
The venture does raise a lot of questions however. What will it do to the brand? Will it confuse long-standing, loyal customers? What will McDonald's mean to people? Where will it be positioned in their minds?
I'm hugely curious to see how the pilot in New Zealand works out and will be following it closely.
What are your thoughts? Is it a smart move, or do you think they've shot themselves in the foot this time?
Share on TwitterLast changed: Apr 22 2010 at 2:53 PM
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